AP Ipsos Results Data-Driven Insights for Smarter Business Decisions

AP Ipsos Results

Data-Driven Insights for Smarter Business Decisions

Latest Articles

The Performance Purchase: How Social Media Timing Data Unmasks the Status Theater Behind American Discretionary Spending
Consumer Insights

The Performance Purchase: How Social Media Timing Data Unmasks the Status Theater Behind American Discretionary Spending

A growing body of transaction and social posting data reveals a behavioral pattern that traditional retail surveys are structurally incapable of detecting: Americans are timing significant discretionary purchases not around genuine need, but around the social media moments most likely to maximize visibility. Understanding this performance dimension of consumer spending requires a methodological shift from asking what people buy to analyzing when and why they choose to publicize it.
Paying for One, Watching as Many: What Streaming Account Data Reveals About Household Subscription Economics
Consumer Behavior & Retail Insights

Paying for One, Watching as Many: What Streaming Account Data Reveals About Household Subscription Economics

As major streaming platforms enforce password-sharing restrictions, conversion data tells a sobering story: the gap between consumers who say they will pay for additional seats and those who actually do is far wider than platform revenue projections anticipated. Survey data and transaction records together expose a household economics problem that neither subscriber counts nor stated willingness-to-pay figures can fully capture on their own.
Enrolled but Absent: What Participation Gaps in Corporate Wellness Programs Reveal About Workplace Culture and Benefit Design
Workforce & Employment Trends

Enrolled but Absent: What Participation Gaps in Corporate Wellness Programs Reveal About Workplace Culture and Benefit Design

American companies collectively invest billions of dollars annually in employee wellness initiatives, yet utilization data consistently reveals that the majority of enrolled employees never engage meaningfully with the programs they signed up for. Comparing enrollment figures against actual participation rates and health outcome claims exposes a systemic design failure—one that is as much about organizational trust as it is about program architecture.
Consumer Behavior & Retail Insights

Green Intentions, Abandoned Carts: What E-Commerce Browsing Data Reveals About the Limits of America's Eco-Consciousness

American consumers browse sustainable products at record rates, yet checkout completion data tells a starkly different story. Cart-abandonment patterns and session-level behavioral analytics expose a widening chasm between environmental aspiration and purchasing reality. When premium pricing or extended delivery windows enter the equation, eco-friendly goods are disproportionately discarded before purchase.
The January Surge That Disappears by Spring: What Gym Attendance Data Reveals About America's Fitness Commitment Problem
Consumer Behavior & Retail Insights

The January Surge That Disappears by Spring: What Gym Attendance Data Reveals About America's Fitness Commitment Problem

Gym check-in logs and membership enrollment records consistently expose a dramatic chasm between New Year's fitness intentions and sustained exercise behavior. Attendance data reveals that the average American's resolution-driven workout routine collapses well before the first quarter ends. For fitness brands, understanding the precise timeline of this abandonment cycle is the difference between a retention strategy and a revenue leak.
The Feature Graveyard: What Subscription Transaction Data Reveals About America's Premium Membership Waste Problem
Consumer Behavior & Retail Insights

The Feature Graveyard: What Subscription Transaction Data Reveals About America's Premium Membership Waste Problem

Millions of Americans are paying for premium subscription tiers they rarely exploit, consistently using only the most basic features available even at lower price points. Transaction and survey data expose a costly behavioral pattern in which consumers recognize the mismatch between what they pay and what they use — yet remain stubbornly reluctant to downgrade. Understanding the psychological and structural forces behind this inertia has significant implications for both subscription businesses

Familiar With Bitcoin, Absent From the Market: What Survey Data Exposes About America's Crypto Confidence Gap
Consumer Behavior & Retail Insights

Familiar With Bitcoin, Absent From the Market: What Survey Data Exposes About America's Crypto Confidence Gap

More than seven in ten Americans report familiarity with cryptocurrency, yet actual ownership and transaction figures reveal a dramatically smaller cohort of committed participants. Survey data and behavioral records diverge sharply when it comes to digital assets, exposing a significant gap between intellectual awareness and genuine financial commitment. Understanding what drives this disconnect has meaningful implications for financial services brands, investment platforms, and the broader dig
Followed But Not Funded: Why Supplement Brands Cannot Bank on Influencer Engagement Metrics
Consumer Behavior & Retail Insights

Followed But Not Funded: Why Supplement Brands Cannot Bank on Influencer Engagement Metrics

Millions of Americans scroll through wellness content daily, double-tapping posts about adaptogens, collagen peptides, and vitamin stacks — yet supplement sales data tells a markedly different story. Survey and transaction data reveal a persistent and commercially significant gap between social media health engagement and actual supplement purchasing behavior. For brands allocating budget toward influencer-driven strategies, understanding this disconnect is no longer optional.
The Abandoned Prescription: What Claims Data Reveals About America's Chronic Pain Compliance Crisis
Consumer Insights

The Abandoned Prescription: What Claims Data Reveals About America's Chronic Pain Compliance Crisis

Survey after survey shows Americans expressing strong intent to pursue structured, clinician-guided pain management. Yet pharmacy refill records and medical claims data tell a starkly different story—one of early abandonment, self-directed substitution, and persistent undertreatment. Understanding why patients exit treatment plans before achieving meaningful relief is not merely a clinical concern; it is a measurable behavioral phenomenon with significant implications for healthcare providers, i
Escape Spending vs. Everyday Investment: What Wellness Booking Data Reveals About America's Self-Care Blind Spot
Consumer Behavior & Retail Insights

Escape Spending vs. Everyday Investment: What Wellness Booking Data Reveals About America's Self-Care Blind Spot

Survey and transaction data consistently show that American consumers are willing to spend significantly on occasional wellness retreats while systematically underinvesting in routine self-care practices. This behavioral pattern reveals a fundamental tension between how consumers perceive luxury wellness experiences versus the unglamorous work of daily health maintenance. Understanding this disconnect offers brands and researchers a sharper lens through which to interpret wellness spending data.
The Churn Paradox: What Cancellation Data Actually Tells Us About How Americans Value Entertainment
Consumer Behavior & Retail Insights

The Churn Paradox: What Cancellation Data Actually Tells Us About How Americans Value Entertainment

Survey respondents consistently report that content variety is their top criterion for choosing a streaming service, yet transaction data tells a more complicated story. Churn analytics reveal that most American households rotate through a small cluster of platforms while abandoning niche services within a matter of months. The gap between what subscribers say they will pay for and what they actually keep active exposes a fundamental misalignment in how the entertainment industry interprets cons
Downloaded Once, Opened Never: What App Engagement Data Reveals About America's Mental Health Commitment Gap
Consumer Behavior & Retail Insights

Downloaded Once, Opened Never: What App Engagement Data Reveals About America's Mental Health Commitment Gap

Survey after survey confirms that Americans rank mental health among their top personal priorities, yet behavioral data from meditation, therapy, and wellness applications paints a strikingly different picture. Engagement metrics, subscription renewal rates, and session frequency data reveal a yawning gap between stated commitment and actual usage. For brands operating in the mental wellness space, understanding this distinction is not merely academic — it is the difference between a product roa
Preventive Care on Paper, Reactive Care in Practice: What Claims Data Reveals About America's Healthcare Intentions
Consumer Insights

Preventive Care on Paper, Reactive Care in Practice: What Claims Data Reveals About America's Healthcare Intentions

Survey after survey finds Americans ranking preventive healthcare among their top personal priorities, yet medical claims data tells a starkly different story. Routine screenings, annual physicals, and wellness visits are consistently delayed or bypassed in favor of reactive, symptom-driven care. Understanding this behavioral gap is essential for any organization operating at the intersection of health, insurance, or consumer services.
Grocery Receipts Don't Lie: What Transaction Data Reveals About America's Health-Eating Illusion
Consumer Behavior & Retail Insights

Grocery Receipts Don't Lie: What Transaction Data Reveals About America's Health-Eating Illusion

Survey after survey confirms that Americans consider themselves health-conscious shoppers. Yet point-of-sale transaction data consistently tells a more complicated story, one where ultraprocessed foods, impulse snacks, and sugary beverages occupy the same cart as organic produce and whole grains. Understanding this divergence is no longer optional for CPG brands and grocery retailers — it is the central measurement challenge of modern health-and-wellness marketing.
Rested in Theory, Caffeinated in Practice: What Spending Data Reveals About America's Sleep-Wellness Contradiction
Consumer Behavior & Retail Insights

Rested in Theory, Caffeinated in Practice: What Spending Data Reveals About America's Sleep-Wellness Contradiction

Survey data consistently shows that Americans rank sleep as a top health priority, yet energy drink sales continue to outpace nearly every other beverage category. A closer examination of transaction records alongside self-reported wellness data exposes a striking contradiction — one with significant implications for brands operating in both the sleep aid and functional beverage markets.
Concerned but Uncommitted: What Spending Data Reveals About America's Mental Health Priorities
Consumer Behavior & Retail Insights

Concerned but Uncommitted: What Spending Data Reveals About America's Mental Health Priorities

Americans consistently rank mental health as a top personal priority in survey after survey, yet transaction data and service adoption rates tell a starkly different story. The gap between expressed concern and actual financial commitment is widening, creating a challenging environment for companies operating in the mental wellness space. Understanding this disconnect is essential for any brand attempting to convert awareness into revenue.
Green on Paper, Conventional at Checkout: What Poll Data Reveals About the Eco-Purchase Gap
Market Research Methodology

Green on Paper, Conventional at Checkout: What Poll Data Reveals About the Eco-Purchase Gap

Survey after survey confirms that American consumers rank environmental responsibility among their top purchasing priorities. Yet transaction records and behavioral tracking tell a strikingly different story — one that exposes a systemic flaw in how brands are interpreting sustainability data and building their product strategies around it.
Affection vs. Action: How Pet Owners' Spending Intentions Diverge From Their Actual Budgets
Consumer Behavior & Retail Insights

Affection vs. Action: How Pet Owners' Spending Intentions Diverge From Their Actual Budgets

Survey data consistently shows American pet owners projecting robust spending on their animals, yet transaction records tell a notably different story. Across premium food, veterinary care, and wellness accessories, a persistent gap emerges between emotional commitment and financial follow-through. Understanding this disconnect is essential for any brand operating in the fast-growing but frequently misread pet care market.
Vocal Defectors, Passive Customers: What Transaction Data Reveals About Brand-Switching Threats
Consumer Behavior & Retail Insights

Vocal Defectors, Passive Customers: What Transaction Data Reveals About Brand-Switching Threats

Consumers routinely declare their intention to abandon brands over price hikes, service failures, and ethical missteps — yet transaction data consistently tells a different story. A persistent gap between stated switching intentions and actual behavior is distorting churn models and misleading retention strategies across American industries. Understanding why dissatisfied customers stay put may be among the most commercially consequential questions in consumer research today.
Curated Feeds, Distorted Forecasts: The Growing Chasm Between What Americans Post and What They Purchase
Consumer Behavior & Retail Insights

Curated Feeds, Distorted Forecasts: The Growing Chasm Between What Americans Post and What They Purchase

Brands are increasingly routing inventory and marketing budgets through social media trend signals, yet mounting survey evidence suggests those signals are fundamentally unreliable. A significant gap exists between the products consumers publicly celebrate online and the items that actually move off shelves, creating costly miscalculations for businesses operating at scale.