AP Ipsos Results

Consumer Behavior & Retail Insights

Followed But Not Funded: Why Supplement Brands Cannot Bank on Influencer Engagement Metrics

Millions of Americans scroll through wellness content daily, double-tapping posts about adaptogens, collagen peptides, and vitamin stacks — yet supplement sales data tells a markedly different story. Survey and transaction data reveal a persistent and commercially significant gap between social media health engagement and actual supplement purchasing behavior. For brands allocating budget toward influencer-driven strategies, understanding this disconnect is no longer optional.

Jul 19, 2026

Consumer Insights

The Abandoned Prescription: What Claims Data Reveals About America's Chronic Pain Compliance Crisis

Survey after survey shows Americans expressing strong intent to pursue structured, clinician-guided pain management. Yet pharmacy refill records and medical claims data tell a starkly different story—one of early abandonment, self-directed substitution, and persistent undertreatment. Understanding why patients exit treatment plans before achieving meaningful relief is not merely a clinical concern; it is a measurable behavioral phenomenon with significant implications for healthcare providers, i

Jul 19, 2026

Consumer Behavior & Retail Insights

Escape Spending vs. Everyday Investment: What Wellness Booking Data Reveals About America's Self-Care Blind Spot

Survey and transaction data consistently show that American consumers are willing to spend significantly on occasional wellness retreats while systematically underinvesting in routine self-care practices. This behavioral pattern reveals a fundamental tension between how consumers perceive luxury wellness experiences versus the unglamorous work of daily health maintenance. Understanding this disconnect offers brands and researchers a sharper lens through which to interpret wellness spending data.

Jul 19, 2026

Consumer Behavior & Retail Insights

The Churn Paradox: What Cancellation Data Actually Tells Us About How Americans Value Entertainment

Survey respondents consistently report that content variety is their top criterion for choosing a streaming service, yet transaction data tells a more complicated story. Churn analytics reveal that most American households rotate through a small cluster of platforms while abandoning niche services within a matter of months. The gap between what subscribers say they will pay for and what they actually keep active exposes a fundamental misalignment in how the entertainment industry interprets cons

Jul 18, 2026

Consumer Behavior & Retail Insights

Downloaded Once, Opened Never: What App Engagement Data Reveals About America's Mental Health Commitment Gap

Survey after survey confirms that Americans rank mental health among their top personal priorities, yet behavioral data from meditation, therapy, and wellness applications paints a strikingly different picture. Engagement metrics, subscription renewal rates, and session frequency data reveal a yawning gap between stated commitment and actual usage. For brands operating in the mental wellness space, understanding this distinction is not merely academic — it is the difference between a product roa

Jul 18, 2026

Consumer Insights

Preventive Care on Paper, Reactive Care in Practice: What Claims Data Reveals About America's Healthcare Intentions

Survey after survey finds Americans ranking preventive healthcare among their top personal priorities, yet medical claims data tells a starkly different story. Routine screenings, annual physicals, and wellness visits are consistently delayed or bypassed in favor of reactive, symptom-driven care. Understanding this behavioral gap is essential for any organization operating at the intersection of health, insurance, or consumer services.

Jul 18, 2026

Consumer Behavior & Retail Insights

Grocery Receipts Don't Lie: What Transaction Data Reveals About America's Health-Eating Illusion

Survey after survey confirms that Americans consider themselves health-conscious shoppers. Yet point-of-sale transaction data consistently tells a more complicated story, one where ultraprocessed foods, impulse snacks, and sugary beverages occupy the same cart as organic produce and whole grains. Understanding this divergence is no longer optional for CPG brands and grocery retailers — it is the central measurement challenge of modern health-and-wellness marketing.

Jul 18, 2026

Consumer Behavior & Retail Insights

Rested in Theory, Caffeinated in Practice: What Spending Data Reveals About America's Sleep-Wellness Contradiction

Survey data consistently shows that Americans rank sleep as a top health priority, yet energy drink sales continue to outpace nearly every other beverage category. A closer examination of transaction records alongside self-reported wellness data exposes a striking contradiction — one with significant implications for brands operating in both the sleep aid and functional beverage markets.

Jul 17, 2026

Consumer Behavior & Retail Insights

Concerned but Uncommitted: What Spending Data Reveals About America's Mental Health Priorities

Americans consistently rank mental health as a top personal priority in survey after survey, yet transaction data and service adoption rates tell a starkly different story. The gap between expressed concern and actual financial commitment is widening, creating a challenging environment for companies operating in the mental wellness space. Understanding this disconnect is essential for any brand attempting to convert awareness into revenue.

Jul 17, 2026

Market Research Methodology

Green on Paper, Conventional at Checkout: What Poll Data Reveals About the Eco-Purchase Gap

Survey after survey confirms that American consumers rank environmental responsibility among their top purchasing priorities. Yet transaction records and behavioral tracking tell a strikingly different story — one that exposes a systemic flaw in how brands are interpreting sustainability data and building their product strategies around it.

Jul 17, 2026

Consumer Behavior & Retail Insights

Affection vs. Action: How Pet Owners' Spending Intentions Diverge From Their Actual Budgets

Survey data consistently shows American pet owners projecting robust spending on their animals, yet transaction records tell a notably different story. Across premium food, veterinary care, and wellness accessories, a persistent gap emerges between emotional commitment and financial follow-through. Understanding this disconnect is essential for any brand operating in the fast-growing but frequently misread pet care market.

Jul 16, 2026

Consumer Behavior & Retail Insights

Vocal Defectors, Passive Customers: What Transaction Data Reveals About Brand-Switching Threats

Consumers routinely declare their intention to abandon brands over price hikes, service failures, and ethical missteps — yet transaction data consistently tells a different story. A persistent gap between stated switching intentions and actual behavior is distorting churn models and misleading retention strategies across American industries. Understanding why dissatisfied customers stay put may be among the most commercially consequential questions in consumer research today.

Jul 16, 2026

Consumer Behavior & Retail Insights

Curated Feeds, Distorted Forecasts: The Growing Chasm Between What Americans Post and What They Purchase

Brands are increasingly routing inventory and marketing budgets through social media trend signals, yet mounting survey evidence suggests those signals are fundamentally unreliable. A significant gap exists between the products consumers publicly celebrate online and the items that actually move off shelves, creating costly miscalculations for businesses operating at scale.

Jul 14, 2026

Market Research Methodology

Stated Price, Actual Purchase: The Measurement Gap That's Costing Brands Millions in Mispriced Products

When consumers tell researchers what they're willing to pay, the numbers almost always run higher than what they spend at checkout. Understanding why this gap exists — and how to correct for it — has become one of the most consequential challenges in modern pricing research.

Jul 14, 2026

Consumer Behavior & Retail Insights

One Shopper, Many Brands: Why Your Loyalty Metrics Are Measuring the Wrong Kind of Consumer Commitment

American consumers — particularly those under 40 — no longer organize their purchasing lives around a single preferred brand per category. Instead, they maintain deliberate, simultaneous relationships with multiple competing brands depending on context, budget, and occasion, a pattern that conventional loyalty measurement was never designed to detect.

Jul 14, 2026

Market Research Methodology

Loyalty in Fragments: Why Your Brand Tracking Dashboard Is Missing the Communities That Matter Most

Traditional brand loyalty metrics were designed for a mass-market era that no longer exists. As consumers increasingly organize around niche digital communities, the survey instruments and tracking tools most companies rely on are systematically blind to where genuine brand devotion is actually forming. New measurement approaches are emerging — but adoption among American businesses remains dangerously slow.

Jul 14, 2026

Consumer Behavior & Retail Insights

The Aspiration Gap: What Consumer Self-Reporting Data Actually Tells Us About Health and Sustainability Spending

Americans consistently tell pollsters they prioritize wellness, organic products, and environmental sustainability — yet market sales data tells a strikingly different story. A close examination of consumer self-reporting bias reveals a persistent and commercially significant gap between stated values and actual purchasing decisions, with important implications for brands that have built growth strategies around the conscious consumer.

Jul 14, 2026

Consumer Behavior & Retail Insights

Paying Until It Hurts: Survey Data Exposes the Breaking Point for American Subscription Spending

New polling data reveals that a growing share of American households have begun actively auditing and canceling recurring subscription services, signaling a structural shift in how consumers tolerate bundled convenience. From streaming platforms to SaaS tools and retail membership programs, the threshold for acceptable monthly spend is narrowing fast. Brands that fail to demonstrate clear, ongoing value risk accelerating churn at a moment when acquisition costs are already elevated.

Jul 14, 2026

Workforce & Employment Trends

Beyond the Boardroom Buzz: Measuring Actual AI Adoption Rates Across American Workplaces

Executive confidence in artificial intelligence has rarely been higher, yet fresh survey findings suggest a significant and largely unacknowledged gulf between leadership enthusiasm and ground-level implementation across American businesses. Data collected from employees and managers at organizations of varying sizes reveals that adoption rates, measured by actual daily usage rather than deployment announcements, remain far lower than corporate communications suggest. Understanding where AI is g

Jul 14, 2026

Workforce & Employment Trends

Return-to-Office Mandates Are Backfiring: What 18 Months of Workforce Data Actually Shows

Executives across the United States are doubling down on office return policies, but polling data collected over the past 18 months tells a more complicated story. The gap between corporate mandates and employee willingness to comply has widened considerably, and the measurable costs—in turnover, productivity, and recruitment—are becoming impossible to ignore. Business leaders who understand what the numbers are truly signaling stand to gain a significant competitive advantage in talent retentio

Jul 14, 2026