https://www.ap-ipsosresults.com/ Data-Driven Insights for Smarter Business Decisions en Tue, 14 Jul 2026 01:15:39 GMT https://www.ap-ipsosresults.com/generational-shopping-divide-gen-z-boomers-retail-strategy-2024/ https://www.ap-ipsosresults.com/generational-shopping-divide-gen-z-boomers-retail-strategy-2024/ New consumer polling data is drawing sharp lines between how different generational cohorts shop, pay, and form brand loyalties—and the distance between those lines is growing. For retail executives and marketing strategists, the central challenge is no longer simply reaching multiple audiences but deciding how far a single brand can stretch before it starts losing everyone. The numbers offer both a warning and a roadmap. AP Ipsos Results Consumer Behavior & Retail Insights Tue, 14 Jul 2026 01:15:39 GMT https://www.ap-ipsosresults.com/return-to-office-mandates-backfiring-workforce-data-2024/ https://www.ap-ipsosresults.com/return-to-office-mandates-backfiring-workforce-data-2024/ Executives across the United States are doubling down on office return policies, but polling data collected over the past 18 months tells a more complicated story. The gap between corporate mandates and employee willingness to comply has widened considerably, and the measurable costs—in turnover, productivity, and recruitment—are becoming impossible to ignore. Business leaders who understand what the numbers are truly signaling stand to gain a significant competitive advantage in talent retentio AP Ipsos Results Workforce & Employment Trends Tue, 14 Jul 2026 01:15:39 GMT https://www.ap-ipsosresults.com/fractured-loyalty-political-polarization-consumer-trust-2024/ https://www.ap-ipsosresults.com/fractured-loyalty-political-polarization-consumer-trust-2024/ New Ipsos polling data reveals that American consumers are increasingly allowing their political identities to shape purchasing decisions, creating measurable volatility in brand loyalty across key industries. As the 2024 election cycle intensifies economic anxieties, businesses face an unprecedented challenge: retaining customers whose trust is now filtered through a partisan lens. This analysis breaks down the numbers and charts a path forward for brands caught in the crossfire. AP Ipsos Results Consumer Insights Tue, 14 Jul 2026 00:15:48 GMT https://www.ap-ipsosresults.com/research-gap-five-measurement-failures-consumer-intelligence/ https://www.ap-ipsosresults.com/research-gap-five-measurement-failures-consumer-intelligence/ Most businesses believe they understand their customers — until a product launch fails, a campaign misfires, or a competitor steals market share that all the data said was secure. The uncomfortable reality is that widely used market research practices contain systematic blind spots that distort business decisions at significant cost. Drawing on Ipsos methodological frameworks and documented case evidence, this piece identifies five critical failures and outlines how organizations can close the g AP Ipsos Results Market Research Methodology Tue, 14 Jul 2026 00:15:48 GMT